Repeat Customers Are The Best Source For New Business


Dealer Resources Inc has been providing Auto, Motorcycle, RV and Marine Dealers with customer relationship management (CRM) solutions since 1998 through our Integrated Customer Relationship Management concept.


We believe the best way to achieve the strongest relationships with the customer base involves an integrated team effort. It starts with the dealership's Sales Team utilizing the Sales Tracking Evaluation Performance System™ (STEPS™) Lead Management software to ensure every Opportunity is properly tracked until the deal is closed. Once the Customer has taken delivery, our Critical Contact Point™ (CCP™) Call Centre solution will provide the right amount of consistent, high quality contact with the Customer. For more than 13 years, our third party approach has provided Dealers with candid, real-time feedback from Customers. This allows the dealership to examine the way it relates to its Customers. Our contacts also assure higher quality contact information and detailed history to ensure more successful future marketing efforts as updated data is shared with the Dealer through our Integrated Customer Relationship Management™.


We are experts in data management, data mining and analysis. Once we have captured customer data, our ability to utilize data for marketing purposes is virtually unlimited, whether it be through use of Direct Mail, Email, or Live Contact marketing.



Integrated Customer Relationship Management Solutions