Our Vision

The Customer Cycle should be its own “circle of life” beginning as an interest in a product or service, or Sales Lead. With an effective selling process, the Sales Lead becomes the Sold Customer. Finally, with proper care and ongoing attention, the Customer Relationship is developed throughout the Ownership Cycle, offering the Business many future opportunities to take care of the Customer’s needs. The result is greater Business Stability.


Unfortunately, many basic customer retention practices are not consistently exercised. Lack of technology, lack of staff or training and turn over of staff are the main reasons these important practices aren’t consistently delivered. And yet, the evidence shows that repeat and referred Customers are the most cost efficient source for new business.


Dealer Resources Inc. has almost 20 years experience developing and delivering CRM solutions for Auto, Motorcycle, RV and Marine Dealers. We are experts in direct Customer Contact and Targeted Direct Marketing and offer a range of solutions designed to achieve higher levels of customer loyalty, business stability and long term profitability.

Every process or solution offered by Dealer Resources Inc is measurable to ensure the Dealer is maximizing his or her investment.